Betting apps make money primarily through the ‘house edge,’ a built-in advantage that ensures the app profits over time. For instance, in sports betting, odds are set in a way that doesn’t exactly reflect true probabilities, leading to a margin for the house. Additionally, betting apps may charge fees on certain types of bets or transactions. Another revenue stream is from cross-selling other gambling services like casino games or poker. Promotions and bonuses also play a role, attracting users who then spend money on the platform. While individual bets might result in wins for users, the aggregate effect of the house edge and other strategies ensures profitability for the app.
Published on: 12 December 2023