For a long time, featured snippets in content have been pulled from web pages. Many web owners have put all their efforts into creating the relevant HTML files. However, things have changed after Google started pulling them from PDF files. This is good news for marketers who use such files to create meaningful and lengthy content. As it is detailed at Serpbook, it is vital to learn how to optimize the files accordingly. This article offers all the necessary insights.
What Are Featured Snippets?
Featured snippets are special search results that appear different from other results because they can have extra data and visual. The benefit of featuring them is that users are likely to click to them since they are outstanding. It will, in turn, lead to more traffic to a site. Including them in all files, including PDF, is hence important.
To optimize PDF files to get a featured snippet, you must do the following:
Come Up with Appropriate Title and File Name
As it is the case with other types of content, you are expected to create an SEO friendly title and file name in your PDF files. This necessitates that you research the right keywords to use. Find out the type of keywords that the target audience has been using when searching for the files. For the file name, every letter of each word should be capitalized and separated with a hyphen. The search will crawl with ease.
Make the Mobile Experience Better
While PDF files are not designed to be viewed on a mobile device, there is still a need to ensure that the user experience is good. Some people rely solely on the devices to access the internet. Adjust the format by aligning the text on the left side. Users will not be forced to scroll horizontally to view the content. You must also use bullet points, sub-headers, and bold text so that the reader can scan through the content on a mobile device. Use of images and charts will help summarize the major points.
Link the PDF to the Website
By linking the PDF to your site, you will have signaled the search engines that the content is relevant and, hence, should be indexed. This also ensures that the project is not categorized as orphaned. You must also include internal links so that the traffic has a pathway to your website.
Provide both HTML and PDF versions
Give your audience the option of getting a normal file, and at the same time download a PDF version. Big companies such as Apple have always provided users such options. Whereas Google will help you to convert PDF files to HTML, the landing page must always be in the HTML format. Making efforts to have content in both formats is hence necessary. This may be a daunting yet worthwhile course for a young business or firm.
Focus On the Size
While there is no limit on the size of a PDF file, it is imperative that it loads fast for better user experience. You can compress it using different online tools and techniques.
Write Compelling Content
The idea of writing informative and relevant content cannot be overlooked. The search engines always crawl through the site with the aim of finding such content, so that it can be indexed. Note that the most critical data on products or services must be included on the landing page so that the users are not forced to download a PDF file to make purchasing decisions.
In SEO, getting the results overnight is a far fetched dream. You must take time to do proper research, and find what works in a given time. The conditions provided by the search engines are likely to change and as such, you must be willing to adjust your focus until you get the necessary results.
All in all, you can optimize your PDF files to get a featured snippet by creating the right titles, providing links to your site, and enhancing the mobile experience among other things. You may want to consult the professional web designers to help you determine the most appropriate path to take for your site.