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Times of India Ramps Up Tablet Presence with New Curated Content App TWEEK

Times of India Ramps Up Tablet Presence with New Curated Content App TWEEK

The Times of India has recently announced the release of its TWEEK iPad app, powered by GENWI (www.genwi.com), a cloud-based mobile publishing company based in Silicon Valley (Los Altos, CA). The app brings together content from over 20 Times of India content sources and will serve as a new form of monetization for the popular news site – this is a major digital foray for one of the most venerable news publications in the world. GENWI was chosen to power the app for several reasons, including the flexibility of its Content Management System, which allows editors to easily manage content without touching code. The press release appears below:
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