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RateWatch for iPhone finds success with iAds: eCPM goes through the roof

RateWatch for iPhone finds success with iAds: eCPM goes through the roof

Chandler, Arizona – RateWatch is MF Software’s free app for iPhone/iPod touch that gives you a quick view of the latest key interest rates and a daily calendar of the day’s economic indicators. It launched in 2008 and quickly garnered tens of thousands of downloads, generating revenue for MF Software through the use of mobile advertising networks like Google’s AdMob. “We found AdMob to be easy to integrate, but not very lucrative on average – our eCPM rate has hovered around $.50-$1 for years,” says founder Matthew Formica.
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