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Forrester: iPad Awareness is 95% in United States

Forrester: iPad Awareness is 95% in United States

According to some recent survey research conducted by Forrester, the Apple iPad has a 95% awareness level in the eyes of US consumers after only a few months on the market. The iPad has already exceeded levels attained by the Amazon Kindle — a product that has spent 3 years on the market — where still only 75% US consumers are aware or familiar with Amazon’s e-reader.
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