All Entries Tagged With: "advertisement"

Palm’s Latest Advertisement, Life Moves Fast

Palm recently came out with a new ad out with their newest tagline, “Life moves fast. Don’t miss a thing.” A far cry from the pale and emotionless woman we all associated the Pre with when it first came out. This is one ad that most consumers can definitely get behind. It shows the Pre screen floating in front of a woman walking down a city street. She makes working with multiple notifications, multiple apps, and mapping look easy and fun.

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Mobile Advertisement Revenue Expected To Pass $4 Billion by 2015

A company by the name of Coda Research is predicting that the mobile advertisement industry revenues will pass $4 Billion dollars per year by 2015, some 6 years from now. Currently the industry sits at $1 Billion per year. Revenue figures would include SMS revenue, mobile display ads, and search results text ads. The company predicts that nearly 70 percent of mobile advertisement revenue in 2015 will be spent on paid search results, in comparison to banner advertisements and SMS revenues.

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Palm Pre Ads Still Creepy, But Effective

MediaCurves analysts conducted an online study recently consisting of 305 viewers, over the effectiveness of the creepy Palm Pre advertisements.

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Sprint Introduces New Palm Pre Ad, Takes Bite Out of Apple and AT&T

Sprint are trying real hard to push sales for the Palm Pre, this time taking it a step further and specifically targeting AT&T and Apple in one of their new advertisements. The ad points out that the Palm Pre can run multiple applications at once and save each user $1,200 over a two year time span in comparison to the Apple iPhone.

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