Price Drop for Julia Child’s Mastering the Art of French Cooking App
Based in New York – To commemorate the 101st birthday of Julia Child, one of America’s greatest culinary icons, Alfred A. Knopf is reducing the price on the app of her beloved classic. From August 15 to 18, the Mastering the Art of French Cooking: Selected Recipes app will be priced at $1.99 (from $4.99) on the App StoreSM and Nook Store.
Originally published more than fifty years ago, “Mastering the Art of French Cooking” by Julia Child was a labor of love for Julia Child. It took her over a decade to write because she often tested recipes ten to fifteen times. Throughout the book’s development, she had the home cook very much in mind, and with this app, those home cooks will learn exactly how to master those same techniques from Julia herself. The recipes for this app were culled by her longtime editor Judith Jones. “These recipes,” Jones said, “provide home cooks with the basic tools they need to create a dish. Whether it is braising or roasting or flambeing, the recipes give a culinary framework in addition to providing a window into the book as a whole.”
* 32 recipes from “Mastering the Art of French Cooking”
* Color photographs of each finished dish
* 30 clips from her “The Way to Cook” videos
* Audio anecdotes from Julia Child’s longtime editor
* French pronunciations for the names of dishes
* Facebook sharing
* Grocery lists
* Rare photographs of Julia Child
* Resource information (kitchen equipment, cutting tips, wines, stocks, definitions)
“Mastering the Art of French Cooking remains one of the seminal cookbooks of all time,” said Tony Chirico, President of the Knopf Doubleday Publishing Group. “Our goal was to make this standard work available to the growing generation of mobile and tablet readers. It’s hard to improve on a classic, but with the updates we’ve added, readers will feel as if Julia is with them in the kitchen. And who could be better company?”
Julia Child was born in Pasadena, California on August 15, 1912. She was graduated from Smith College and worked for the OSS during World War II in Ceylon and China, where she met Paul Child. After they married, they lived in Paris, where she studied at the Cordon Bleu and taught cooking with Simone Beck and Louisette Bertholle, with whom she wrote “Mastering the Art of French Cooking” (1961). In 1963, Boston’s WGBH launched The French Chef television series, which made her a national celebrity, earning her the Peabody Award in 1965 and an Emmy in 1966. Several public television shows and numerous cookbooks followed. She died in 2004. This month, she would have celebrated her 101st birthday.
* Compatible with iPad
* Requires iOS 4.0 or later
* 385 MB
Pricing and Availability:
Mastering the Art of French Cooking: Selected Recipes 1.0 is $1.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Food & Drink category.
The “Mastering the Art of French Cooking: Selected Recipes” app is a collaboration between Random House Digital and Smashing Ideas, an award-winning creative and technical design agency who create the most actively engaging digital experiences possible with expertise in game theory, user experience and multiscreen development. Copyright (C) 2013 Random House Digital. All Rights Reserved. Apple, the Apple logo, iPhone, iPad, iPad mini, iPod touch, and Mac are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.
Filed: Press Releases