Griffin + Chilewich Expand Collection of Stylish, Woven Cases for iPhone
Griffin Technology, one of the world’s foremost creators of innovations for everyday life, and Chilewich | Sultan LLC, the design innovator of modern vinyl textiles, today announce the expansion of their collaboration with the introduction of Elan Form Chilewich, Rib Weave, for iPhone 4/4S.
The new collection features Chilewich’s Rib Weave vinyl, a chunky, textural weave of flat, dry colors that has a natural feel despite its durable, synthetic material. A sturdy and impact-resistant Griffin-engineered shell provides the foundation of the case. Chilewich’s Rib Weave is wrapped around the shell, resulting in a case that is both rugged and beautiful. The low-profile case design accommodates most charging docks and is easy to keep clean.
“As lines between fashion and technology blur, Griffin is at the forefront, with mobile accessories that are truly an extension of one’s individuality,” said George Campbell, Director of Industrial Design at Griffin. “With this partnership, Griffin and Chilewich can showcase modern textiles in a way that is both stylish and functional.”
The first Griffin + Chilewich accessory, Elan Form Chilewich, Mini Basketweave, for iPhone 3GS, launched in November 2009 as a result of Griffin’s quest for new premium, designer-quality materials. This led Griffin to Chilewich’s woven vinyl, and now the partnership is excited to introduce a new weave to the mix – Rib Weave.
Sandy Chilewich, Founder and Creative Director of Chilewich | Sultan, elaborates: “Your phone is in your hand, on the table and next to your bed. Like a watch, it is part of your everyday life. However, your phone provides a very tactile experience, and the texture and feel of my new Rib Weave is wonderful to the touch. I also feel that its subtle neutral palette works for both men and women equally and it is a sophisticated accessory that really says something about you.”
The new Elan Form Chilewich, Rib Weave, is now available in five colors – black, coconut, mahogany, pearl and toffee – and will retail for $39.99 at Apple Retail Stores and online at Chilewich.com and GriffinTechnology.com.
Filed: Accessories • Featured • iPhone