Holiday Push for Windows Phone 7 Apps Underway
Apps for Windows Phone 7 are currently in short supply, however Microsoft is going all out in their attempt to push what they do have in the Marketplace for the holidays. To ensure their developers’ success in the marketplace, Microsoft is offering training, free developer tools, free e-books, financial guarantees and more so they can produce the best apps possible for the WP7 operating system.
Microsoft’s marketing team is also leading a two-prong attack. The first front is to make it as easy as possible for WP7 owners to find an app by launching a visual search tool on Bing. The other front appears on Microsoft’s gaming console as WP7 apps are now being advertised on the Xbox dashboard of the Xbox 360 game system.
Filed: News • Windows Phone 7