Interview with Johnny Coghlan of TeamLava
Moving mountains with top selling apps, especially in the gaming category, is a daunting task. When you create a new team with veteran players such as Johnny Coghlan (previously from Chillingo) and combine them with new social games, the results are bound to pay for themselves.
I sat down with Johnny Coghlan, VP of Business Development for TeamLava, to discuss the creation and development of the TeamLava brand, it’s current games, and what experience Johnny brings to the table for the new company.
Company Name: TeamLava
Name: Johnny Coghlan
Title: Vice President of Business Development
Q: What separates your company from your competitors with mobile phone applications?
The key focus at TeamLava is creating really high-quality games that are the best in their category. They need to be appealing and accessible to players, as well as offer unparalleled depth to encourage fans to keep playing, with multiple layers of discovery and achievement. We always listen to feedback from fans and treat them as family, to ensure that we are providing the best support and new free game content at all times.
Q: Tell us about your most recent releases. How have they performed?
TeamLava has a total of four games available currently: Farm Story, City Story, Restaurant Story and Empire Story. Each of them is free to download and play, and each has charted high and been extremely popular. Restaurant Story was a real hit for example, with full Retina Display and iOS 4 support along with fun gameplay and great graphics.
Q: Do you outsource any projects or development, if so, how much?
All of our games are proprietary and internally developed. That means we are constantly innovating and adding to our existing games, as well as upgrading our technology for new games. We also answer any customer questions and often implement cool ideas that they suggest to us!
Q: Advancements in graphics and animations in the mobile phone industry have astronomically grown within the past couple of years. How much time does your company devote to graphical, animation, and sound production for mobile applications? Are there areas that you focus on?
We spend every hour of every day ensuring our games are as high-quality as possible regarding gameplay, visuals, sound, user interface and overall innovation. Ensuring the best quality experience for our fans is key to ensuring our games continue to become hits and top the charts, so we’ll never lose that drive.
Q: Marketing an application can be a very difficult task. With so many applications being developed and released on a daily basis, capturing user attention in an App Store is challenging. What have you found to be an effective way to market your products to users?
First, ensure the game is really appealing and rewarding to players. Our fans and supporters are a great at generating word-of-mouth buzz for our games. We recognize that and are always expanding our efforts to keep them excited and enjoying playing as much as possible. Giving attention to key high-quality sites like Appmodo is also a focus. I was once a journalist before moving into PR and then marketing with Ubisoft and SEGA. My position as head of publishing at Chillingo also enabled me to put my experience to great use to ensure development, PR and marketing for games like Angry Birds and Cut the Rope was always top-notch. TeamLava is now headed on the same trajectory, which is a really exciting journey and one that our fans are definitely a fundamental part of.
Q: What do you think of Appmodo?
: It’s a great site, shown by the support and respect we give it. There are many sites that cover mobile games and entertainment, but a site like Appmodo really distinguishes itself with its reliability, informed opinion, humor and high-quality editorial journalism. And the Appmodo folks are truly nice, genuine people as well, which really helps in any business! ;)
Q: What is your most popular application? Have you received any awards or achievements for that application?
Thank you very much Johnny Coghlan and TeamLava for your time.
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Filed: Business • Interviews • iPhone • News