Admob, a mobile advertising firm have realease its July 2009 Mobile Metrics report which shows the survey results of over 1,100 iPhone, iPod touch, and Android users to obtain data on application usage.

The study reveals that iPhone users download approximately 10 applications per month on average with 25% of those being paid applications. iPod touch users download over 18 applications per month on average, with only two of those being paid applications.

The study also found that approximately 50% of iPhone users download at least one paid application per month, while only 40% of iPod touch users do likewise. Users who do download paid applications average approximately five paid downloads per month and spend an average of $9.49 (iPhone) or $9.79 (iPod touch) per month for an average application price of just under $2.00.

Using this information to calculate the average over the estimated user bases of all iPhone and iPod touch users, AdMob suggests that the total App Store market size may be nearly $200 million per month, or approaching $2.5 billion per year. On the other side of the coin the Android market is estimated at approximately $60 million per year.

Great news for the Apple app store, it just shows that companys and we consumers can benefit hugely from a $0.99 app store. I still have trouble believing that I can buy a game on the app store for $4.99 and see the same game in a shop selling for $16. Great stuff Apple!

[Macrumours]

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