Apple May Acquire Mobile Payments Startup, BOKU
According to TechCrunch, Apple is in serious talks with BOKU, a mobile payments startup, which may perhaps lead to an acquisition or partnership. At the same time, Apple seems to be facing some competition from Google, who has also been meeting with BOKU.
Paymo is the name of BOKU’s consumer payment service, which BOKU claims is the easiest and safest way to pay for goods and services online using mobile phones. BOKU has already started a beta program for Android using BOKU’s 1-Tap™ technology, which does away with the need for user registration or login.
Since the talks are still in their early stages, it is impossible to tell now what exactly will turn out of it. Should Apple decide to acquire BOKU, however, TechCrunch reports the purchase price may amount to $250-450 million, which will be but a drop in Apple’s cash bucket of $50 billion.
Regardless of how the talks ago, mobile payment companies like BOKU are already changing the way mobile phone users make purchases. In a recent agreement with AT&T, BOKU is allowing subscribers to buy music, movies, and other digital products by simply entering their phone number.
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