Stanford University Survey Says, iPhones Can Be Addicting

Posted by Mary Ann Neder on Mar 9, 2010 at 8:00 am | View CommentsDigg story
Filed Under: HardwareiPhone

According to a new Stanford University survey, the Apple iPhone can be addicting. The survey was given to 200 students with iPhones of which 70 percent had owned their iPhones for only less than a year. The iPhone became an indispensable part of the students’ lifestyles and many openly acknowledged they would be lost without it.

Almost 85 percent of the iPhone owners used the phone as their watch, and 89 percent used it as their alarm clock. On an interesting note, 75 percent admitted to falling asleep with the iPhone in bed with them, and 69 percent said they were more likely to forget their wallet than their iPhone when leaving in the morning.

Many students acknowledge how much they rely on their iPhones. When they were asked to rank their dependence on the iPhone on a scale of one to five – five being addicted and one being not at all addicted, 10 percent of the students acknowledged full addiction to the device, 34 percent ranked themselves as a four on the scale, and only 6 percent said they weren’t addicted at all. Among those who didn’t consider themselves completely addicted, 32 percent expressed worry that they would become addicted someday.

In addition, 15 percent of those surveyed said the iPhone was turning them into media addicts; 30 percent called it a “doorway into the world”; 25 percent found the phone “dangerously alluring” and 41 percent said losing their iPhone would be “a tragedy.”

The survey suggested there are benefits to having an iPhone fixation that may balance out the potential negatives. Over 70 percent of those surveyed said the iPhone made them more organized, and 54 percent said the iPhone made them more productive.

The iPhone may even be a confidence booster: 74 percent said the iPhone also made them feel cool.

Are you addicted to your iPhone?

[Yahoo]

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